Licensing Collaborations

Ilon Wikland Lotta på Bråkmakargatan tallrikset från Rätt Start.


Licensing Collaborations

Alongside the beautiful books and illustrations by Ilon Wikland, there is also the possibility of licensed collaborations and products to make Wikland’s art treasure live on to future generations.

Do you have an idea of how to work with Ilon Wikland’s illustrations?
Contact Design Ilon Wikland AB’s agency Rights & Brands and Brand Manager:

Anna Svenman

+46 79 101 1140

Egmont Kärnan

Find puzzles and memo games with The Children of Noisy Village, Lotta on Troublemaker Street, Brothers Lionheart and Madicken from Egmont Kärnan.  Available where puzzles and games are sold, such as Jollyroom and Adlibris

Opto Design

Trays decorated with Ilon Wikland’s illustrations. Available with motifs of Astrid Lindgren characters and Wikland’s own books,
such as the Long, Long Journey. See all available designs at Opto Design.

Design House Stockholm

Design House Stockholm is the producer of a series of colorful ceramic mugs. The mugs are engraved with character quotes by Astrid Lindgren and Ilon Wikland’s illustrations from the stories. Find all mugs on and a complete guide of retailers here.


A large range of posters, wallpaper and canvases with Ilon Wiklands illustrations can be found at Photowall.

Polarn O. Pyret

Apparel for children with illustrations from the Children of Noisy Village and Lotta on Troublemaker Street is available at Polarn O. Pyret.


Find a Ilon Wikland & Astrid Lindgren wall calendar at Pictura. Available at retailers such as the Astrid Lindgren Shop.


Puzzles for adults with Ilon Wikland’s illustrations are made by Ravensburger. Available at book shops and retailers,
such as Adlibris,
The Astrid Lindgren shop and Jollyroom

Rätt Start

Rätt Start produces tableware and other products for baby and children with illustrations from The Children of Noisy Village, Lotta on Troublemaker Street, Brothers Lionheart and more. Available at Nordic retailers, such as Jollyroom

Rabén & Sjögren

Rabén & Sjögren creates activity books and is the publisher of several Ilon Wikland titles. Find the list of titles at Rabén & Sjögren.


Magnets, tote bags, hats, stationery and more is made by Voky. The products can be found at retailers such as the Astrid Lindgren shop